This course introduces students to the idea of creativity, the emergence and nature of creative industries, and the ways creativity is commercialized, marketed, branded, and financed. Students will also learn how to start a business in the creative industries and how to make a business successful.In the second part of the course, students will have a chance to get familiar with the development of the influencer/KOL economies (Stream A) or the ACG (Animation, Comics and Games) economies (Stream B) in East Asia including Japan, South Korea, and Greater China. Students will also have a chance to visit the key cultural and creative industries sites in Hong Kong and interact with local creators and entrepreneurs.
SIUA2407A (Stream A): The Development of the Influencer/KOL Economies
SIUA2407B (Stream B): ACG (Animation, Comics and Games) Economies in East Asia
- Teacher: Dr. Alvis Sio
- Teacher: Dr. Dixon WONG