Under globalization and digitalisation, the boundaries between countries and people have become vaguer than ever before. Nowadays, businesses have numerous opportunities to reach non-local customers with different cultures and values. With the dramatic deployment of digital transformation in various business areas, together with the creative execution of highly innovative marketing strategies, a good understanding of the global arena in digital transformation and strategic marketing, as well as how culture can shape business strategies, becomes a critical factor for corporations to maximize their performance.
- Teacher: Baniel CHEUNG