Digital transformation has shortened business transaction cycles, expanded market reach, and allowed companies to build and manage customer relationships more effectively with the application of innovations and technologies.
Today almost every company is trying to find out how best to deploy digital transformation throughout its organization to improve operational effectiveness, entrench strategic position, and ultimately create sustainable competitive advantages.
This programme is designed to equip students with a practical understanding of how to develop competitive business and marketing strategies through the deployment of digital transformation within an organization, with two separate streams – ‘Strategic Marketing Planning’ and ‘Innovation and Digital Transformation’ for students to choose for in-depth study in either area.
Digital transformation has shortened business transaction cycles, expanded market reach, and allowed companies to build and manage customer relationships more effectively with the application of innovations and technologies.
Today almost every company is trying to find out how best to deploy digital transformation throughout its organization to improve operational effectiveness, entrench strategic position, and ultimately create sustainable competitive advantages.
This programme is designed to equip students with a practical understanding of how to develop competitive business and marketing strategies through the deployment of digital transformation within an organization, with two separate streams – ‘Strategic Marketing Planning’ and ‘Innovation and Digital Transformation’ for students to choose for in-depth study in either area.
The programme will explore various components of business strategies, including sales and marketing, branding strategy, digital strategy, product development and packaging, pricing strategy, advertising and promotion, customer buying behaviour, and global expansion. The impact of cross-cultural management will be taken into consideration during these discussions.
Furthermore, the programme will focus on managing people with diverse cultural backgrounds and examine techniques for building and managing cross-cultural teams, especially when involving individuals from different countries. Students will study the influence of culture on leadership style, communication methods, presentation skills, negotiation skills, motivation techniques, perception of time, and decision-making processes.
The programme will explore various components of business strategies, including sales and marketing, branding strategy, digital strategy, product development and packaging, pricing strategy, advertising and promotion, customer buying behaviour, and global expansion. The impact of cross-cultural management will be taken into consideration during these discussions.
Furthermore, the programme will focus on managing people with diverse cultural backgrounds and examine techniques for building and managing cross-cultural teams, especially when involving individuals from different countries. Students will study the influence of culture on leadership style, communication methods, presentation skills, negotiation skills, motivation techniques, perception of time, and decision-making processes.
Recent advances in the Internet of Things (IoT), Robotics, and Artificial Intelligence (AI) have facilitated the rapid development of a wide range of products with applications in health, well-being, sports, entertainment, and more. Many of these technologies are transforming our daily lives. Products such as autonomous catering robots, cleaning robots, logistic robots, and autonomous cars are already widely used. With the advances in AI, more intelligent and autonomous systems will be developed, reshaping our everyday routines and experiences. We have already entered the new AI era. Given the transformative power of AI and its potential impacts on almost all aspects of our lives, together with Robotics and IoT, it opens up countless opportunities for new generations of tech companies.
While technology companies are inherently focused on technology, they must also prioritize business strategies and develop robust commercialization routes to succeed. Recognizing that not all tech professionals are well-versed in business and that not all business experts have deep technological knowledge, this programme is designed to provide students with exposure to both areas.
This programme aims to introduce the concepts and basic theories of AI, robotics, IoT, and sensing, and how such technologies can be applied in practice. Apart from technologies, this programme will also introduce the processes and mechanisms of starting up a tech company, from generating concepts/ideas and building proof-of-concept prototypes to crafting business plans and pitching to investors.
It covers the underlying technologies of AI, Robotics, and IoT, as well as commercialization, business development, and hands-on system development. It provides an ideal platform for preparing students to enter the rapidly growing technology industries and gain insight into starting up tech companies.
Explore the fun side of business and economics in a nine-day programme for secondary school students who look for a vibrant and rewarding experience with faculty and students of the HKU Business School during the summer.
The programme comprised of academic sessions by instructors of the HKU Business School, and interactive exchanges of ideas and experiences with current business students. Aspects of accounting and finance, business innovation, marketing, and business strategy and management, and their applications in today’s business world will be covered. The latest topics in business and management will also be discussed. The programme will conclude with a startup pitch for students to persuade their professors to “invest” in their company.