Sustainability issues are prevalent in the news and all around us, leading to significant public concern as we witness the rapid changes in our environment. Climate change stands as one of the biggest challenges humanity faces, with overconsumption of natural resources exacerbating climate risks. Organizations are increasingly realizing that they cannot solely focus on the financial impacts of climate change. They must expand their strategic thinking to adopt initiatives that bring about systemic change across all aspects of their organizations, including energy use, diversity, stakeholder engagement, and recognition of ecosystems dependencies.
This programme is designed to help you grasp the concepts of Sustainability and the Circular Economy while exploring ways to mitigate carbon emissions and the need for environmental analysis. By enhancing your understanding of environmental risks and how the principles of the circular economy can address these risks, the programme aims to develop your skills in better managing and contributing to a more sustainable and socially responsible business. Students will collaborate to create a business plan that presents a solution to the challenges outlined by the UN Sustainable Development Goals (SDGs).
The programme is structured into morning and afternoon sessions, with each session focusing on specific topics such as the fundamentals of sustainability, circular economy principles, and strategies for effectively integrating the UN SGDs into core business strategies. Students will engage in collaborative projects, fostering the exchange of innovative ideas and the application of their newly acquired skills. To ensure the successful project completion, additional work outside regular class hours may be necessary for project development and refinement.
The programme incorporates games, exercises, workshop and a capstone presentation, providing participants with hands-on experience drawing from various fields of learning.
- Teacher: Dr. Margaret Burnett
Digital transformation has shortened business transaction cycles, expanded market reach, and allowed companies to build and manage customer relationships more effectively with the application of innovations and technologies.
Today almost every company is trying to find out how best to deploy digital transformation throughout its organization to improve operational effectiveness, entrench strategic position, and ultimately create sustainable competitive advantages.
This programme is designed to equip students with a practical understanding of how to develop competitive business and marketing strategies through the deployment of digital transformation within an organization, with two separate streams – ‘Strategic Marketing Planning’ and ‘Innovation and Digital Transformation’ for students to choose for in-depth study in either area.
- Teacher: Baniel CHEUNG
Digital transformation has shortened business transaction cycles, expanded market reach, and allowed companies to build and manage customer relationships more effectively with the application of innovations and technologies.
Today almost every company is trying to find out how best to deploy digital transformation throughout its organization to improve operational effectiveness, entrench strategic position, and ultimately create sustainable competitive advantages.
This programme is designed to equip students with a practical understanding of how to develop competitive business and marketing strategies through the deployment of digital transformation within an organization, with two separate streams – ‘Strategic Marketing Planning’ and ‘Innovation and Digital Transformation’ for students to choose for in-depth study in either area.
- Teacher: Baniel CHEUNG
Under globalization and digitization, the boundaries between countries and people have become vaguer than ever before. Nowadays, businesses have numerous opportunities to reach non-local customers with different cultures and values. Therefore, a good understanding of the global arena and how culture can shape business strategies becomes a critical factor for corporations to maximize their performance.
Competitive business strategies can shorten business transaction cycles, expand market reach, and enable companies to build and manage customer relationships more effectively. Today, almost every company is striving to identify the best approach to deploy unparalleled business strategies, aiming to improve operational effectiveness, solidify strategic positions, and ultimately create sustainable competitive advantage. However, the successful execution of business strategies is challenging and often prone to failure, as companies must grapple with various cultural, organizational, personnel, technical, and increasingly global issues.
The "Business Strategies and Cross-Cultural Management" programme is designed to provide high school students with a strong understanding of key academic frameworks and concepts in business strategies and cross-cultural management. Students will study how these frameworks can be practically applied to develop competitive business strategies within an organization. The programme will explore various components of business strategies, including sales and marketing, branding strategy, digital strategy, product development and packaging, pricing strategy, advertising and promotion, customer buying behaviour, and global expansion. The impact of cross-cultural management will be taken into consideration during these discussions. Furthermore, the programme will focus on managing people with diverse cultural backgrounds and examine techniques for building and managing cross-cultural teams, especially when involving individuals from different countries. Students will study the influence of culture on leadership style, communication methods, presentation skills, negotiation skills, motivation techniques, perception of time, and decision-making processes.
- Teacher: Baniel CHEUNG
Under globalization and digitization, the boundaries between countries and people have become vaguer than ever before. Nowadays, businesses have numerous opportunities to reach non-local customers with different cultures and values. Therefore, a good understanding of the global arena and how culture can shape business strategies becomes a critical factor for corporations to maximize their performance.
Competitive business strategies can shorten business transaction cycles, expand market reach, and enable companies to build and manage customer relationships more effectively. Today, almost every company is striving to identify the best approach to deploy unparalleled business strategies, aiming to improve operational effectiveness, solidify strategic positions, and ultimately create sustainable competitive advantage. However, the successful execution of business strategies is challenging and often prone to failure, as companies must grapple with various cultural, organizational, personnel, technical, and increasingly global issues.
The "Business Strategies and Cross-Cultural Management" programme is designed to provide high school students with a strong understanding of key academic frameworks and concepts in business strategies and cross-cultural management. Students will study how these frameworks can be practically applied to develop competitive business strategies within an organization. The programme will explore various components of business strategies, including sales and marketing, branding strategy, digital strategy, product development and packaging, pricing strategy, advertising and promotion, customer buying behaviour, and global expansion. The impact of cross-cultural management will be taken into consideration during these discussions. Furthermore, the programme will focus on managing people with diverse cultural backgrounds and examine techniques for building and managing cross-cultural teams, especially when involving individuals from different countries. Students will study the influence of culture on leadership style, communication methods, presentation skills, negotiation skills, motivation techniques, perception of time, and decision-making processes.
- Teacher: Baniel CHEUNG
Explore the fun side of business and economics in a nine-day programme for secondary school students who look for a vibrant and rewarding experience with faculty and students of the HKU Business School during the summer.
The programme comprised of Academic Sessions by instructors of the HKU Business School, and interactive exchanges of ideas and experiences with current business students. Aspects of accounting, business innovation, marketing, and business strategy and management, and their applications in today’s business world will be covered. The latest topics on economics and finance will also be discussed. The programme will conclude with a startup pitch competition for students to persuade their professors to “invest” in their company.