Explore the fun side of business in a nine-day programme for secondary school students who look for a vibrant and rewarding experience with faculty and students at HKU during the summer.
Nowadays digital transformation and artificial intelligence have brought tremendous changes to different industries. Although they have dramatically facilitated product development, customer management, marketing and promotion, etc. in much more cost-effective ways, many organizations must rethink and refine their business strategies to maintain their overall competitiveness under the era of innovations and technologies.
Nowadays digital transformation and artificial intelligence have brought tremendous changes to different industries. Although they have dramatically facilitated product development, customer management, marketing and promotion, etc. in much more cost-effective ways, many organizations must rethink and refine their business strategies to maintain their overall competitiveness under the era of innovations and technologies.
Nowadays digital transformation and artificial intelligence have brought tremendous changes to different industries. Although they have dramatically facilitated product development, customer management, marketing and promotion, etc. in much more cost-effective ways, many organizations must rethink and refine their business strategies to maintain their overall competitiveness under the era of innovations and technologies.
This two-week programme immerses high school students in the end-to-end journey of building a socially impactful, tech-enabled startup. In collaboration with the HKU School of Innovation, participants learn design thinking and business fundamentals alongside accessible technology primers and AI tools. Each day blends academic sessions with mentored workshops where teams apply concepts immediately to real problems facing their communities. Students practice user research, rapid prototyping, lean business modelling, ethical and responsible tech, go-to-market planning, and fundraising (grants, crowdfunding, angels).
Under globalization and digitalisation, the boundaries between countries and people have become vaguer than ever before. Nowadays, businesses have numerous opportunities to reach non-local customers with different cultures and values. With the dramatic deployment of digital transformation in various business areas, together with the creative execution of highly innovative marketing strategies, a good understanding of the global arena in digital transformation and strategic marketing, as well as how culture can shape business strategies, becomes a critical factor for corporations to maximize their performance.
Under globalization and digitalisation, the boundaries between countries and people have become vaguer than ever before. Nowadays, businesses have numerous opportunities to reach non-local customers with different cultures and values. With the dramatic deployment of digital transformation in various business areas, together with the creative execution of highly innovative marketing strategies, a good understanding of the global arena in digital transformation and strategic marketing, as well as how culture can shape business strategies, becomes a critical factor for corporations to maximize their performance.
Competitive business strategies can shorten business transaction cycles, expand market reach, and enable companies to build and manage customer relationships more effectively. Today, almost every company is striving to identify the best approach to deploy unparalleled business strategies, aiming to improve operational effectiveness, solidify strategic positions, and ultimately create sustainable competitive advantages. Cross-cultural management becomes particularly important when businesses become more global and cross-boundary than ever before.
The programme will introduce students to key topics in international business and global management, including globalisation and business strategy, cross-cultural management, finance and accounting, entrepreneurship, innovation and technology in business, as well as presentation and communication skills. The programme will conclude with a capstone group project.